another minimalism. another essentialism. another dialogue.
the analograum focuses on the elementary analogies within different objects and products. a subtle dialogue of pure form and materiality. a conscious filter of timeless everyday living essentials as well as the odd intriguing signature product. authenticity, clear functionality and sustainable high-quality manufacturing play a key role in the product selection. the analograum is a personal vision of living with a desire to inspire.
by detailf _ franziska wernicke
the analograum is predominantly an online store but will take shape in form of a temporary pop-up store in berlin 2-3 times a year. for the 1st edition, I am very pleased to have some of my favourite fellow designers and interior companies on board.
anne black _ basematters _ brsg _ brit van nerven _ the boyscouts _ christian metzner brandenburg _ studio david derksen _ earnest studio _ ichendorf milano _ studio mae engelgeer _ nomess copenhagen _ studio michael schoner _ studio lee sanghyeok _ studio sabine marcelis _ serax _ tre _ umbra shift
raum01 pop-up store 03-23.12.
volume / brunnenstr.22 / 10119 berlin