another minimalism. another essentialism. another dialogue.
the analograum focuses on the elementary analogies within different objects and products. a subtle dialogue of pure form and materiality. a conscious filter of timeless everyday living essentials as well as the odd intriguing signature product. authenticity, clear functionality and sustainable high-quality manufacturing play a key role in the product selection. the analograum is a personal vision of living with a desire to inspire.
by detailf _ franziska wernicke
anne black _ basematters _ brsg _ brit van nerven _ the boyscouts _ christian metzner brandenburg _ studio david derksen _ earnest studio _ ichendorf milano _ studio mae engelgeer _ martino gamper _ nomess copenhagen _ studio michael schoner _ studio lee sanghyeok _ studio pascal howe _ studio sabine marcelis _ serax _ tre _ umbra shift
the analograum is predominantly an online store that takes shape as a temporary pop-up store in berlin 2 times a year.
coming this winter !