black friday relaxation.

the 10 design principles for good design by dieter rams.

get your free copy of this timeless essential read now at analograum. thank you vitsoe.

'back in the late 1970s dieter rams was becoming increasingly concerned by the state of the world around him: 'an impenetrable confusion of forms, colours and noises.' aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? his answer is expressed in his ten principles for good design.

it has been a great virtual opening at analograum.

thanks for all the feedback. looking very much forward to this whole new adventure!

hello analograum.

final shooting done.